When it comes to analyzing an advertisement, comics, appeal, website, infographic (most of the texts), colors have their say. Below, read a few sample lines that we usually find in Paper 1 Analysis: The presence of deep red tones evokes a sense of urgency and passion, which persuades the audience to act quickly. Similarly, the…

Metaphor A direct comparison between two unrelated things without using “like” or “as.” “Time is a thief.” “She had a heart of stone.” “The classroom was a zoo.” “His words were daggers to her heart.” “The world is a stage.” Simile A comparison using “like” or “as.” “She was as brave as a lion.” “His…

1. Neglecting Visual Elements Explanation: Visual elements like images, colors, and layout are crucial in advertisements and infographics. Ignoring them can lead to an incomplete analysis. Examples: Images: A vivid image of a happy family in an advertisement can evoke emotions of joy and trust, reinforcing the product’s positive qualities. Colors: The use of red…

Sample Questions. At the end of this chapter, you will be able to answer the following questions: “Literary works often explore the conflict between the individual and society.” Discuss with reference to at least two works you have studied. “Writers use storytelling to shape our understanding of history.” To what extent do you agree? Compare…

Elements are crucial to score high marks in Criterion A, B and C. They form the foundation of your analysis, allowing you to develop a well-structured response. They demonstrate critical thinking, which is essential for high scores. Elements help you justify your interpretation with textual evidence rather than making broad, unsupported claims. Besides, they enable…

There are 4 assessment criteria based on which you score in Paper 1. Some students struggle to keep an eye on these 4 criteria while writing the analysis. To overcome this, we have invented a metaphorical representation of these 4 criteria using the example of a Melon. First, let’s look at the 4 criteria: Criterion…